Professor Alexandra Roberts, a leading expert on intellectual property and trademark law, has been awarded the International Trademark Association’s Ladas Memorial Award in the professional category for her article, “A Poetics of Trademark Law,” forthcoming in the Berkeley Technology Law Journal. Roberts’ article calls upon several overlapping senses of the word “poetics”: a study of rhetorical devices, a strategy for interpretation, and a structuring principle undergirding trademark law itself. It defines a number of commonly used poetic devices, offers examples from both poetry and trademarks, and discusses federal court and USPTO decisions that consider their effects on protectability or infringement.