Professor Alexandra Roberts, a leading expert on intellectual property and social media, has been named a senior fellow for trademarks at the George Mason University Center for Intellectual Property x Innovation Policy (C-IP2). C-IP2 produces research, education and service at the intersection of IP and innovation policy to better understand and shape the means of innovation as a positive force for good. During her fellowship, Roberts will collaborate with center leadership
on strategic plans, help identify law and policy questions for research and writing projects, and assist with planning and executing IP programming with a focus on current issues in trademark law.

“I’m excited about the great intellectual property programming C-IP2 and GMU Law have planned for this year and very much look forward to learning with and from the other C-IP2 faculty, fellows and scholars,” said Roberts, whose research focuses on federal trademark and false advertising law, particularly in cyberspace.
She has written on topics including influencer marketing, trademark use on social media, hashtags as trademarks and trademark law’s failure to function doctrine.